GOOGLE

genuine is not generated

Experential

Challenge

To increase Google Pixel sales among Gen-Z consumers.

Idea

To emphasize genuine moments and imagery in the face of competition from AI-generated visuals. The rise of AI imagery poses a challenge to traditional photography, prompting Google to showcase authenticity in visual content.

Agency: D&AD Shift and

Team: John Paine, Rubee-Rose Stephenson, Tom Gregory

execution

Putting this concept directly into the audience’s hands helps magnify it’s effect.
We would setup Google Pixel photo booths to allow individuals, couples, or friends to create genuine moments. As their photos are being taken in the booth their images are converted to text and then run through an A.I image generator. On leaving the booth they are provided two sets of imagery, one set being their genuine photos and the other of imagery created from text prompts. The participants then choose which set they would like keep.
As A.I becomes a bigger part of our lives it’s important to keep capturing genuine moments and sharing the stories behind them.