genuine is not generated
Experential
Challenge
Increase Google Pixel sales among Gen Z consumers in an era where AIgenerated imagery is becoming indistinguishable from real photography.
Idea
Rather than compete with AI on technical grounds, lean into what AI can never replicate genuine human moments and the stories behind them.
Agency: D&AD Shift and
Team: John Paine, Rubee-Rose Stephenson, Tom Gregory
execution
Google Pixel photo booths placed directly in front of the audience. Visitors have their photos taken, then watch as those same images are recreated by an AI from text prompts. On the way out they choose which set to keep the real or the generated. The choice makes the point.
